Privacy Policy

Last Updated: March, 2026

At Lifetime Brands, Inc., your privacy is important to us. This policy outlines the data we collect, how we use it, and the measures we take to protect your information.

By using our website or services, you agree to the practices described in this policy.

1. Information We Collect

We collect information to process your orders, enhance your shopping experience, and maintain a secure environment.

Information You Provide:
When you interact with us, such as:

  • Placing an order

  • Creating an account

  • Subscribing to emails or newsletters

  • Contacting customer support

We may collect:

  • Name and contact details (email, phone number)

  • Shipping and billing addresses

  • Payment information (processed securely)

Automatically Collected Information:
When visiting our website, we may collect:

  • IP address and device details

  • Browser and operating system info

  • Activity data via cookies and tracking tools

2. How We Use Your Information

We use your information to:

  • Process Orders: Confirm purchases and send tracking updates

  • Enhance Experience: Personalize website content and product recommendations

  • Communicate: Respond to inquiries and send news or offers (if opted-in)

  • Protect Security: Monitor for fraud and ensure account safety

3. Data Security

Your personal information is protected through:

  • Encryption: SSL encryption for payment data

  • Limited Access: Only authorized personnel have access to personal data

  • No Card Storage: We do not store credit or debit card information

4. Sharing with Third Parties

We do not sell your data. However, we may share it with trusted partners for:

  • Order fulfillment

  • Marketing support

  • Site operations

Advertising Partners:
We work with partners like Meta (Facebook/Instagram) and Google, who use cookies for personalized ads. You can opt-out of their personalized advertising.

5. Cookies and Tracking

We use cookies to improve your experience:

  • Necessary Cookies: For basic site functionality (e.g., checkout)

  • Performance Cookies: To analyze site usage

  • Marketing Cookies: For personalized advertising

You can manage or disable cookies via your browser, but some features may not work properly without them.

6. Third-Party Links

Our site may include links to third-party websites. We are not responsible for their privacy practices. Review their policies before interacting with them.

7. California Privacy Rights (CalOPPA)

In accordance with CalOPPA:

  • You can browse anonymously

  • We provide access to this Privacy Policy from every page

  • We respect Do Not Track (DNT) signals

8. Children’s Privacy

We do not knowingly collect information from children under 13. If we find such data, we will delete it. Parents can contact us for removal requests.

9. Data Breaches

If a data breach occurs, affected users will be notified via email within 7 business days, and a notice will be posted on our website.

10. Email Communications

We may send order updates and marketing emails (if opted-in). Promotional emails will be clearly labeled, and you can unsubscribe at any time via the provided link.

11. Your Choices

You can:

  • Review and update your personal information

  • Opt-out of marketing emails

  • Disable cookies (some site features may be limited)